Author Archive Doug Matatall

ByDoug Matatall

Reminder Ladies Auxiliary Cabbage Rolls

Great deal on delicious cabbage rolls. Only $2.00 each. Reminder, you need to place your order by 20 October 2021.

ByDoug Matatall

Marilyn’s Thursday Nite Fish Fry

A great “take out” meal for only $20.00, includes 2 pieces of beer battered haddock, with fries, coleslaw, roll and dessert. Order tickets by 12 Nov.

ByDoug Matatall

Fall Craft Show at the Mt. Brydges Legion

Be sure and mark your calendar now for this exciting and always popular event. The Mt. Brydges Legion Fall Craft Show will be held on Sunday 17 October 2021, from 10:00 a.m. to 3:00 p.m., Admission is only $2.00.

ByDoug Matatall

Caradoc Legion “open” golf tournament

we are WRRC

From the WRRC website, they state, “We are allies. We are advocates. We are activists. At WRRC we aspire to make our rural community a vibrant place for women and families to thrive in healthy relationships. Come with us on our journey. ” Come play golf in support of this important organization

ByDoug Matatall

1/2 Rack Pork Back Rib Dinner

August 28th, 2021, at Mt. Brydges Legion, take out only, for $25.00 you get 1/2 rack pork back ribs, baked potato, sour cream, baked beans, coleslaw, dinner roll & dessert. Get your tickets before 21 August – they do sell fast.

ByDoug Matatall

Comedy Night with Jeff Leeson

Come on out to the Mt. Brydges Legion and enjoy some fantastic comedy with the ever popular Jeff Leeson. It is Comedy Night in Mt. Brydges. Tickets are only $25 purchased in advanced and $30 at the door. Doors open at 7:30 p.m. and the show will begin at 8:00 p.m. Everyone is welcome. Bring your friends and family for a fun time. We all need the break.

ByDoug Matatall

The Mt. Brydges Legion is now Open

Effective 16 July, the Mt. Brydges Legion has reopened. New hours and the return of horseshoes on Tuesday nights plus the return of the ever popular meat draw every Saturday at 3:00 p.m. Bring out your friends and family – we would love to see everyone again. Remember, everyone is welcome.

ByDoug Matatall

It’s Back – Horseshoes, Starting Tuesday 6 July. Everyone is welcome.

The Mt. Brydges Legion Branch 251 will start up its horseshoe league beginning Tuesday 6 July 2021 at 7:00 p.m. Everyone is welcome – we are seeking new players and you do not have to be a member to play. So bring your family and friends out for a fun time, something to do this summer.

ByDoug Matatall

Turkey Dinner Special – Take Out Only

Mt Brydges Legion will be providing a turkey dinner, which includes turkey, potatoes, dressing, carrots, cranberry sauce, gravy, dinner roll, dessert – all for only $25.00, Take Out Only. Get your tickets by 19th June. Everyone is welcome.

ByDoug Matatall

Part 11 – Building Next Generation Community Legion

In Part 1, we discussed the challenges facing Legions today. This blog discusses a recommended approach to building a resilient future – Next Generation Community Legion. Hopefully with the help of the Ontario Trillium Foundation, we will be able to make the Mt. Brydges Legion a “pilot” for all Legions to follow in 2021 and beyond.

There will come a time in 2021 when the pandemic will be behind us and we will be looking for a place to go once again to socialize with friends and family, enjoy live entertainment, to laugh, dance, sing, dine, and connect with the local community.  Local bands and musicians will also be seeking a venue to entertain people and recover from the pandemic.  And people themselves will be seeking new ways to “support local”.

And as we all know, there is a network of Legions out there, in every community anxious to welcome everyone of all ages to their facilities, their community  and local businesses.

This presents a glorious opportunity for Legions to now try to reach and engage with a younger audience to help drive a promising future for themselves and their community – a new life post COVID 19.

However, the Legions will need to change their traditional model to align with the new world realities. They need to be innovative to create a Legion that will last well into the 21st century. Through collaboration with the market and partnerships with local business/community, they need to repurpose themselves to become a Community Gateway / Community Social Club…a new business model for a new life. The idea of a Community Gateway Legion will ensure the value of Lest we Forget is indeed carried on for future generations but in a totally new way.

Creating this change will obviously require ongoing collaboration and partnerships with the new markets, the younger demographics, as well.  The Legions will need let go of the traditional approach and become youth-centric, let the younger generation drive the development of a new model.

Fortunately, research indicates that the millennial generation embrace change. They want to make a difference. Their greatest need today is for a sense of community. They seek a place of familiarity, a place to share, to feel connected and to feel a sense of belonging. They want to be part of something meaningful, a worthy cause, a millennial experience.

The Community Gateway Legion, focusing on millennial trend for community-based tourism, will drive a “near me” movement to pull people from nearby urban communities out to explore, discover and experience everything that small communities and Legions have to offer.

But how does the Legion get started with this transformation?

During the downtime forced on Legions by COVID 19 restrictions is the time to start looking for volunteers from the millennials or local businesses who would like to prime the creation of the next generation Legion: a Legion Ambassador program of on-line volunteer network.

Also critical is building the digital platform to drive the digital transformation and modernization program necessary for integration into the digital economy.  This includes;

  1. digital media marketing (with modern website) to provide meaningful content offering a digital experience the market seeks,
  2. social media marketing of content to connect and be discovered by the market in a fashion that drives SEO,
  3. digital modernization of the Legion with ecommerce, online fund raising, online services to ensure a satisfactory digital experience for consumers,
  4. Digital displays / technology utilizing digital screens to meet the needs of a younger generation for a more relevant Legion; screens for entertainment (sports), education (history/culture), inform, advertise, promote, market community content (digital bulletin board) and so much more.

With the transformation and modernization in place, the Legions will be able to leverage the power of digital media marketing to connect with the younger audience and get them involved to collaborate on the development of and support a new Legion, a new model, a new future and a new life and grow a new generation of members – Legion Ambassadors and of course, growth in traffic.

The new model will align with today’s digital reality, drive discovery of community content (SEO) and motivate people to get out to explore, discover and experience everything rural communities and local Legions have to offer.  A model that will stay current with the New Normal yet ensure the tradition of “lest we forget” is carried on for future generations, but in a new and meaningful way.